Aspen Equipment celebrates 30 years of exceptional service and innovation in 2024

Aspen Equipment, a renowned provider of custom truck equipment, heavy-duty cranes, and snow and ice control solutions, is proud to celebrate its 30th anniversary this year. Since its establishment in 1994, Aspen Equipment has been delivering innovative custom-engineered products with a strong commitment to customer satisfaction.

Aspen stands out in the market by not only offering the best equipment with competitive pricing, but also by manufacturing custom truck products that surpass customer expectations. The company’s unique ability to collaborate closely with manufacturers to develop and deploy tailored solutions sets it apart from its competitors.

Over the past three decades, Aspen has built a premier distributor organization, earning the company an unmatched reputation among its varied customer base. The company’s sales teams focus on specific markets, allowing its staff to excel by gaining a better understanding of their clients’ unique needs, desires, and businesses.

“Aspen’s growth would not be possible without our hardworking employees and their commitment to providing quality products, timely deliveries, and exceptional product support,” explains Mark Hoffmann, VP/GM of Aspen Equipment. “This is made possible with well-stocked parts departments and getting our service technicians the training they need to service equipment and providing top-notch customer service. We pride ourselves on providing value-added products and services that set the benchmark for excellence, and our customers have come to expect nothing less.

Market-leading custom truck upfitter

In recent years Aspen has emerged as a leading provider in custom truck upfitting, offering a unique set of capabilities that cater to various industries and operational needs. With a focus on innovation and practical solutions, Aspen excels in transforming standard commercial trucks into specialized vehicles designed to tackle specific challenges. The company’s custom upfitting capabilities are available across different sectors, including construction, utilities, forestry, and more.

Aspen’s exceptional strength lies in its ability to customize solutions to the specific needs of its clients. Whether it’s increasing the payload capacity or integrating specialized equipment, the company’s team of skilled engineers and technicians work closely with customers to understand their workflow and deliver custom-made solutions. This client-centric approach ensures that the upfitting meets the highest standards of functionality and durability and reflects Aspen’s commitment to providing unparalleled value in custom truck builds.

Work-minded foundation

Aspen was formed in 1994 as a division of Road Machinery & Supplies (RMS). However, the company’s roots date back to 1926 when RMS was established in Duluth, Minnesota. The company has been a key player in the rental, sale, installation, and service of truck equipment, serving industries such as electric utilities, general construction, government, fleet, and railroads. More recently, Aspen has expanded into the heavy crane market, offering Manitowoc crawler cranes, National Crane boom trucks, and Grove rough terrain cranes.

While the primary customer base is concentrated in the Midwest, Aspen delivers products coast to coast and exports products globally. The company also provides financing options for its customers through close relationships with national lease and finance companies.

Aspen’s financial strength is supported by a professional sales staff with decades of experience, in-house engineering, CAD and support services, custom fabrication capabilities, a computerized parts network, a fleet of over 200 rental units, and a trade-in program that supports both new and used equipment sales.

Aspen’s product lines include truck body and accessories, cranes, aerial platforms, snow and ice control equipment, and railroad hi-rail gear. The company carries a diverse inventory of ready-to-work equipment with five branch locations in the Midwest – Bloomington, Minnesota; the Quad Cities and Des Moines in Iowa; Omaha, Nebraska; Kansas City, Missouri – along with factory-trained field service technicians that can perform repairs at our branches or on customer job sites.

Aspen became a division of MGX Equipment Services under Manitowoc Company’s ownership in September 2021. Manitowoc is a renowned global manufacturer of lifting solutions and cranes.

“We are excited to celebrate this significant milestone and express our gratitude for the trust and support from our customers, partners and employees over the past 30 years. We remain committed to continuing to provide exceptional products and services that set the standard in the industry for decades more,” Hoffmann states.